TR3SCO
San Francisco 1437,
Col. del Valle,
Del. Benito Juárez
C.P. 03100
México, D.F.
"Mobile unlocks new opportunities in retail, encouraging customers to explore the long tail of physical goods."
Access
"Users clearly want to have access to all applications and services all the time, without thinking about the underlying technology."
"The mobile content market is four times larger than the user - paid Internet content market."
Media
"40% of today's work force is considered mobile."
"Streaming TV will gradually evolve to complement mobile broadcast TV, functioning as an outlet for the long tail of minority viewing TV channels."
NEW YORK: Brands such as Starbucks, Pizza Hut and Gap have all developed iPhone "apps" in an effort to connect with consumers, and are enjoying a variety of benefits as a result, particularly when these tools have featured in ad campaigns run by Apple itself
iPhone attracting more advertisers
NEW YORK: Companies including Pizza Hut, Whole Foods and Kraft are all using applications on Apple's iPhone in an attempt to engage with consumers, further demonstrating that this device is becoming an increasingly important marketing channel